JOB QUESTION

Selecting and managing marketing channels - marketing

What does the wholesaler do?
What are the major logistics functions?
What is Supply chain Management? Give an example.
How are the channel members managed and motivated, once they are selected?
On what criteria can channel members be evaluated for their proper selection?
What are the factors to be considered before deciding upon setting up a channel?........

Designing pricing strategies and programs - marketing

What is Oligopoly? Give some examples of oligopolistic markets.
What is monopoly? Explain with an example
How do sellers respond to price changes of their competitors?
How do buyers respond to price changes?
Give an example of any firm that has implemented pricing strategy during the launch of a new product in the market.........

Promotions and promotion mix - marketing

What is direct marketing? Give some examples.
How or on what basis is the profile of the target customer prepared?
What is the difference between a marketing mix and a promotional mix?
Hmm…. but what about the budget? We want our promotional campaigns to be cost effective enough. I don’t think we can afford celebrity endorsements as of now!..............

Managing retailing, wholesaling and market logistics - marketing

What is logistics management?
Does logistics management and supply chain management mean the same thing?
What are the different modes used to perform the logistics function?
What are the essential characteristics of retailing?
What are the functions of retailing?..............

Managing advertising, sales promotion and public relations

What according to you is sales promotion?
What is public relations?
What role does PR play in marketing communications?
What are the different methods of PR?
What is pubilicity?............

Managing direct and online marketing - marketing

What is direct marketing?
What is online marketing? Give examples.
What are the different types of online marketing?
What are the advantages of online advertising over traditional advertising?
What are the problems faced in online marketing?................

Controlling marketing activities - annual plan, profit ability

What does monitoring and controlling marketing activities entail?
How can we evaluate the effectiveness of marketing initiatives undertaken by the marketing manager?
What is profitability control?
What is annual plan control? Why is it needed in an organisation?
How can an organisation achieve efficiency of its sales force?

Marketing organisation- setting up and organising the market

How is the organisational structure of the marketing department in an organisation devised?
What role does the marketing department play in an organisation?
As a consultant, what advice would you give a company while setting up its marketing department?
Recommend some ways to ensure the health and smooth functioning of the marketing department for an organisation.
What steps can be taken to organise a marketing team?............

Managing the sales force - Marketing

What is sales management?
What are the key aspects of sales management?
For a new salesperson, what are his training needs?
For a regular saleperson who is not new to the company, what are his training needs?
What is sales quota? Explain.
How can the sales executives be compensated?

What is marketing? Explain its core concepts.

Marketing can be referred to as a form of communication with your customers, with the help of marketing tools.......

Explain -Customer delivered value, Total customer value, Total customer cost.

Customer delivered value - The term marketing does not revolve around fulfilling the needs of a consumer alone but also includes the value...........